Black Chic is a trusted hair care brand that has a heritage for over 40 years and is used by all generations.
This wide portfolio caters to various hair care needs including Hair Colours, Styling, Hair Foods, Dreadlock maintenance, and a maintenance range for kiddies.
Black Chic Mega Black isn’t just a colour; it’s a statement of sophistication and power. This rich shade of hair dye covers all those unwanted greys. Its Ammonia-free formula enriched with Coconut Oil helps keep your hair looking healthy, so you can slay all day!
#BlackChic #BlackChicMegaColours #MegaBlack #SophisticatedStyle #BoldHair
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Ever heard of hair glow? Our Black Chic Hair Butter is your go-to for deep nourishment and helps lock in moisture with the power of cholesterol and glycerine.
#BlackChic #HairButter
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Just got your hair coloured. That’s main character energy! But to keep that richness, you need our secret weapon. Black Chic 5 Oils is a blend that helps restore moisture and gives you shine, keeping your colour locked in and your hair looking healthy.
#BlackChic #5OilsBlend
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Still deciding, Chomi? The perfect shade is waiting for you! With our ammonia-free, coconut oil formula, every shade is a promise of vibrancy.
Which one is your favourite Mega Colour?
#BlackChic #AmmoniaFreeColour #MegaHairColour
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Ever wondered why we boast about our Black Chic Mega Hair Colour dyes being ammonia-free? It helps reduce scalp irritation and minimises damage. Now you can slay with a healthy scalp and that’s on PERIODT!
#BlackChic #AmmoniaFreeColour #MegaHairColour
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🚨 Breakage? Dry ends? Flaky scalp?�Winter is tough on African hair, but you don’t have to suffer through it.�💆🏽♀️
Our Black Chic Hair Repair Treatment targets damage fast – helping to restore elasticity and shine with every use.
Your comeback story starts now.�
#HairRepairRoutine #WinterBreakageFix #Type4HairCare #BlackChicRescue
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🧐 Think hairfoods are outdated? Think again.�Hair foods melt into your scalp & strands, giving you long-lasting protection without build-up (a little goes a long way). Perfect for protective styles, twist-outs, and relaxed styles too.
💪 Old-school? More like essential.�#HairMyths #HairfoodStillWins #ScalpCareFirst #BlackChicHairfoods
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🛢️Double the oil, double the love!�Our Mega Hairfoods combine Black Castor Oil with either Argan or Neem Oil – giving your Type 3 & 4 strands the hydration boost they need this season.
🌿 Argan = Shine + softness�🌱 Neem = Strength + scalp soothing
What’s your fav? Drop it below 👇�
#MegaMoisture #DoubleOilPower #BlackChicMegaHairfood
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✨Whether your hair is relaxed or natural, your strands need protection – especially in winter!�Black Chic Hairfoods are designed for ALL textures of African hair. Softness, shine, and strength – no matter your style.
🔥 Our go-to? Black Chic Hairfood Plus – the all-rounder you’ll reach for daily.�
#RelaxedHairCare #NaturalHairSouthAfrica #BlackChicHairFoodLove #WinterReadyHair
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💧MOISTURE TIP: Apply your leave-in conditioner, then seal it with a rich hair food.�Why? Water moisturises, but hair food seals – preventing that moisture from escaping into dry winter air.
💚 Use Black Chic Lanolin Hair food for a thicker seal on high porosity hair.�
#Type3Hair #HairSealing101 #BlackChicHairFoods #NaturalHairWinterCare
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🧠💡 Did you know? Type 3 & 4 hair is more prone to breakage during winter because it naturally holds less moisture.�That’s why a hair food is a winter essential – it seals in moisture and helps reduce scalp flaking. Your coils will thank you!
✨Try: Black Chic Mega Hair food with Argan Oil & Black Castor Oil – double the hydration, double the moisture.�#AfricanHairCare #WinterHairTips #Type4Hair
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Turn heads this season with our Ammonia-Free Mega Black Hair Colour!
✔️ Intense shine
✔️ Long-lasting colour
✔️ Gentle on hair – no harsh ammonia
Perfect for winter makeovers while protecting your hair’s health.
#MegaBlack #WinterHairColour #AmmoniaFreeColour
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Always apply hair oil or hair butter after moisturizing to seal in hydration and prevent dryness. African hair loses moisture fast in winter – sealing helps retain softness and elasticity!
✅ LCO (Liquid, Cream, Oil) method is perfect this season.
Which sealing oil is your fave – Coconut, Castor, Rosemary, Olive, Avocado? Tell us!
#WinterHairTips #SealInMoisture #HealthyHairJourney
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Our Coconut Hair Food deeply penetrates to help soften brittle strands and reduce winter dryness. Ideal for relaxed & natural hair. Use it daily for shine, moisture, and protection from the harsh, cold air. Your hair will thank you!
#CoconutHairFood #NourishWithNature #WinterMoisture
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Our Black Chic 5 Oils Blend combines the magic of Castor, Coconut, Olive, Rosemary & Avocado Oils to help nourish, strengthen & repair hair. Perfect for scalp massages, sealing in moisture, or adding shine to all African hairtypes.
Give your hair the royal treatment this winter.
#5OilsBlend #HairOilMagic #WinterHairRescue
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African hair textures need extra love during cold months. The chill in the air strips natural oils, leaving hair dry and prone to breakage.
✔️ Deep condition weekly
✔️ Seal in moisture with hairfoods, oils or hair butter
✔️ Protect with satin scarves and bonnets
Stay ahead of winter damage – because healthy hair is always in style!
# WinterHairCare #HealthyHairInWinter #ProtectYourCrown
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African hair textures need extra love during cold months. The chill in the air strips natural oils, leaving hair dry and prone to breakage.
✔️ Deep condition weekly
✔️ Seal in moisture with hairfoods, oils or hair butter
✔️ Protect with satin scarves and bonnets
Stay ahead of winter damage – because healthy hair is always in style!
# WinterHairCare #HealthyHairInWinter #ProtectYourCrown
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Say hello to our Rich Moisture Black Chic Hair Butter – specially crafted to deeply nourish, soften, and define your curls this winter! Enriched with Glycerine & Cholesterol, this creamy formula locks in moisture and leaves hair feeling luxuriously smooth. Leave on for 10 minutes and then rinse off.
👩🏾🦱 For natural and relaxed hair.
🛒 Available in stores now!
#NewHairButter #MoistureForDays #WinterHairGoals #AfricanHairCare
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Don’t let winter rob your shine. Our hairfood treatment brings the bounce back into your strands and protects your scalp all season long.
#WinterShield #ScalpToStrand #BlackChicHairCare
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Celebrate the magic of your coils. Our coconut hair food brings softness and shine without compromising your natural texture. Just the way it should be.
#GlowWithYourFro #TextureProud #BlackChic
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Black Chic National promo 2023
Marico Information classification: Official Black Chic National Promotion 2023 – Win R100,000 CASH This competition is run by Black Chic (c/o Marico South Africa (Pty)
Black Chic Polo Vivo Terms and Conditions 2021
This competition is run by Black Chic (c/o Marico South Africa (Pty) Ltd). The grand prize is to win a Volkswagen Polo Vivo vehicle, or

Dieketseng Kgolane Winners
Congratulations to Dieketseng Kgolane enjoy your new wheels
There are 7 fashion colours in this range.
Yes, the 7 fashion colours are permanent colour.
Wash your hair 24 to 48 hour before using colour avoid using conditioner at this point. Coat your hairline, ears and neck with hair food before applying colour. (Step 1) Section the hair into 2 from ear to ear. (Step 2) Apply colour on dry hair from the crown area to the back of your neck – Apply colour about 1 inch from your roots. Massage the colour gently making sure that you cover all hair strands – avoid staining the scalp and hairline at all times. (Step 3) Leave the colour on for 35-45 minutes to develop. (Step 4) Rinse the hair gently with shampoo and conditioner until the water is clear. Blow dry the hair and style as desired.
No, you cannot apply permanent colour to hair that has just been relaxed or bleached. You will need to wait 2 weeks to avoid double processing.
Black Chic Mega Colours
4 Mega Colours: Mega Black, Mega Red, Mega Blonde, Mega Plum
Wash your hair 24 to 48 hour before using colour avoid using conditioner at this point. Coat your hairline, ears and neck with hairfood before applying colour. (Step 1) section the hair into 2 from ear to ear. (Step 2) Apply colour on dry hair from the crown area to the back of your neck – Apply colour about 1 inch from your roots. Massage the colour gently making sure that you cover all hair strands – avoid staining the scalp and hairline at all times. (Step 3) Leave the colour for 35-45 minutes for development. (Step 4) Rinse the hair gently with shampoo and conditioner until the water is clear. Blowdry the hair and style as desired.
No, you cannot apply permanent to hair that has just been relaxed or bleached. You will need to wait 2 weeks to avoid double processing.
Each Mega Colour kit comes with a free Colour Protect Conditioner to help prolong colour and results.
The kit is infused with the goodness of Coconut Oil.
Black Chic Treatments
Black Chic Hair Treatment with softening lanolin
Black Chic Hair Food Coconut
Black Chic Hair Food Plus
Black Chic Hair Repair Treatment
Black Chic Mega Hair Food Black Castor Oil & Argan Oil
Black Chic Mega Hair Food Black Castor Oil & Neem Oil
Black Chic Mega Hair Food has dual oil moisturising benefits. This means that both variants include TWO oils – ie Black Castor Oil & Argan Oil; and Black Castor Oil & Neem Oil.
Apply a small amount of hairfood onto your hands, massage gently onto your hair and scalp using your fingertips. Concentrate more on the roots, and comb through and style as desired. Repeat two to three times a week.
Black Chic Afro Dredz
Black Chic Afro Dredz Beeswax (125ml)
Black Chic Afro Dredz Moulding Gel (125ml & 250ml)
Tea Tree Oil; Shea Butter; Lanolin
Your hair must be free of shampoo and conditioner for at least 24 hours.
(Step 1) Separate your hair into sections that match the size of the dreads you want to achieve.
(Step 2) Coat each section with Black Chic Afro Dredz Beeswax by rolling the hair between the palms of your hands, back comb your hair afterwads coating each section with the Beeswax.
(Step 3) Keep twisting the section in the same direction whenever you can. Do not wash your hair for at least a week to allow the dreads to become permanent.
This product is suitable for all types of hair.
Black Chic Natural Kids
Curl, Twist & Style Pudding
Hair & Scalp Nourishing Oil Infusion
5-in-1 Leave-In Treatment
Hair & Scalp Nourisher
Detangler
Shampoo
Conditioner
Black Chic Natural Kids is designed to be used on ethnic kid’s natural hair, but the range can be used on other types of hair too.
From 2 years old
Yes
Black Chic Avocado
Hair Food (125ml, 250ml, 1L)
Relaxer (250ml) – Regular & Super
Oil Moisturising Lotion (250ml)
Oil Moisturising Spray (250ml)
Oil Sheen Spray (275ml)
The range is formulated with the goodness of Avocado Oil.
Avoid washing your hair at least 8-10 days before using the Relaxer. Avoid irritating the scalp by scratching, this can result in burning once the Relaxer is applied. (Step 1) Coat your hairline, ears and neck with hairfood/petroleum jelly before you apply the Relaxer. (Step 2) Section your hair into 2 from ear to ear. Start by taking small sections with a tail comb and applying relaxer 1 inch away from the scalp, from the crown to the nape area and from the crown to the front of the hairline avoiding scratching the scalp at all times. (Step 3) Start smoothing the relaxer from the back of your neck to the front of the hairline for about 10 min. This process should take you at least 15-20 minutes. (Step 4) Rinse the relaxer thoroughly with warm water, and use a neutralising shampoo and conditioner to wash off any traces of the relaxer. (Step 5) Blowdry your hair, and thereafter apply the Black Chic Avocado hairfood to the scalp by making small sections from the nape to the front hairline. Massage gently and comb as desired.
FREQUENTLY ASKED QUESTIONS
Black Chic Fashion Colours
There are 7 fashion colours in this range.
Yes, the 7 fashion colours are permanent colour.
Wash your hair 24 to 48 hour before using colour avoid using conditioner at this point. Coat your hairline, ears and neck with hair food before applying colour. (Step 1) Section the hair into 2 from ear to ear. (Step 2) Apply colour on dry hair from the crown area to the back of your neck – Apply colour about 1 inch from your roots. Massage the colour gently making sure that you cover all hair strands – avoid staining the scalp and hairline at all times. (Step 3) Leave the colour on for 35-45 minutes to develop. (Step 4) Rinse the hair gently with shampoo and conditioner until the water is clear. Blow dry the hair and style as desired.
No, you cannot apply permanent colour to hair that has just been relaxed or bleached. You will need to wait 2 weeks to avoid double processing.
Black Chic Mega Colours
4 Mega Colours: Mega Black, Mega Red, Mega Blonde, Mega Plum
Wash your hair 24 to 48 hour before using colour avoid using conditioner at this point. Coat your hairline, ears and neck with hairfood before applying colour. (Step 1) section the hair into 2 from ear to ear. (Step 2) Apply colour on dry hair from the crown area to the back of your neck – Apply colour about 1 inch from your roots. Massage the colour gently making sure that you cover all hair strands – avoid staining the scalp and hairline at all times. (Step 3) Leave the colour for 35-45 minutes for development. (Step 4) Rinse the hair gently with shampoo and conditioner until the water is clear. Blowdry the hair and style as desired.
No, you cannot apply permanent to hair that has just been relaxed or bleached. You will need to wait 2 weeks to avoid double processing.
Each Mega Colour kit comes with a free Colour Protect Conditioner to help prolong colour and results.
The kit is infused with the goodness of Coconut Oil.
Black Chic Treatments
Black Chic Hair Treatment with softening lanolin
Black Chic Hair Food Coconut
Black Chic Hair Food Plus
Black Chic Hair Repair Treatment
Black Chic Mega Hair Food Black Castor Oil & Argan Oil
Black Chic Mega Hair Food Black Castor Oil & Neem Oil
Black Chic Mega Hair Food has dual oil moisturising benefits. This means that both variants include TWO oils – ie Black Castor Oil & Argan Oil; and Black Castor Oil & Neem Oil.
Apply a small amount of hairfood onto your hands, massage gently onto your hair and scalp using your fingertips. Concentrate more on the roots, and comb through and style as desired. Repeat two to three times a week.
Black Chic Afro Dredz
Black Chic Afro Dredz Beeswax (125ml)
Black Chic Afro Dredz Moulding Gel (125ml & 250ml)
Tea Tree Oil; Shea Butter; Lanolin
Your hair must be free of shampoo and conditioner for at least 24 hours.
(Step 1) Separate your hair into sections that match the size of the dreads you want to achieve.
(Step 2) Coat each section with Black Chic Afro Dredz Beeswax by rolling the hair between the palms of your hands, back comb your hair afterwads coating each section with the Beeswax.
(Step 3) Keep twisting the section in the same direction whenever you can. Do not wash your hair for at least a week to allow the dreads to become permanent.
This product is suitable for all types of hair.
Black Chic Natural Kids
Curl, Twist & Style Pudding
Hair & Scalp Nourishing Oil Infusion
5-in-1 Leave-In Treatment
Hair & Scalp Nourisher
Detangler
Shampoo
Conditioner
Black Chic Natural Kids is designed to be used on ethnic kid’s natural hair, but the range can be used on other types of hair too.
From 2 years old
Yes
Black Chic Avocado
Hair Food (125ml, 250ml, 1L)
Relaxer (250ml) – Regular & Super
Oil Moisturising Lotion (250ml)
Oil Moisturising Spray (250ml)
Oil Sheen Spray (275ml)
The range is formulated with the goodness of Avocado Oil.
Avoid washing your hair at least 8-10 days before using the Relaxer. Avoid irritating the scalp by scratching, this can result in burning once the Relaxer is applied. (Step 1) Coat your hairline, ears and neck with hairfood/petroleum jelly before you apply the Relaxer. (Step 2) Section your hair into 2 from ear to ear. Start by taking small sections with a tail comb and applying relaxer 1 inch away from the scalp, from the crown to the nape area and from the crown to the front of the hairline avoiding scratching the scalp at all times. (Step 3) Start smoothing the relaxer from the back of your neck to the front of the hairline for about 10 min. This process should take you at least 15-20 minutes. (Step 4) Rinse the relaxer thoroughly with warm water, and use a neutralising shampoo and conditioner to wash off any traces of the relaxer. (Step 5) Blowdry your hair, and thereafter apply the Black Chic Avocado hairfood to the scalp by making small sections from the nape to the front hairline. Massage gently and comb as desired.