History
1989
DJ Modi, local Durban entrepreneur, launches locally manufactured personal care brands to be sold in his Moddisons stores in Kwazulu Natal
1998
DJ Modi sells Moddisons Cosmetics to Trevor Edwards
2001
Moddisons Stores sold to the Nu-Clicks Group
Moddisons rage of personal care products retained by Trevor Edwards under the trading name of Modex Cosmetics
2004
Modex Cosmetics acquires the premium ethnic hair care brand, Caivil
2004
Modex makes significant complimentary medicines acquisition with Kamillen (Hercules)
2005
Trevor Edwards acquires Reckit factory and changes the company name to Enaleni Pharmaceuticals
2006
EPCD sells ‘own premises’ and moves to Enaleni Pharma facility
2006
Modex name change to Enaleni Pharmaceuticals (Consumer Division)
June 2007
EPCD employees are notified that the division was to be sold
August 2007
A short list of companies is announced for the final bid to acquire EPCD (including Marico Ltd, one other India based Multi-National Organisation and major SA based personal care manufacturer)
End of August 2007
The Marico Due Diligence process begins
October 2007
Marico is announced as the successful bidder
30 October 2007
The final agreement is signed and Marico South Africa is registered as a wholly owned subsidiary of Marico Limited
2010
Marico acquires the Ingwe traditional medicines range of products from Guideline Trading
2017
Marico finalises the acquisition of Isoplus, the market leader in ethnic hair styling products in South Africa
